Tatiana Hristov
Director, EMEA Light Vehicles Sales Forecast
S&P Global Mobility

Tatiana Hristov leads the EMEA Light Vehicles Sales Forecast team at S&P Global Mobility, specializing in the creation of vehicle sales forecasts and sales-based powertrain forecasts for the EMEA region.

With more than 20 years of experience in the international automotive sector, Tatiana has pioneered the integration of AI-driven methods into forecasting research, enhancing the accuracy and relevance of market insights for manufacturers, suppliers, and industry stakeholders.

Her leadership ensures clients receive precise, actionable intelligence on vehicle demand and powertrain trends, supporting strategic decision-making amid regulatory shifts and evolving consumer preferences.

Before joining S&P Global Mobility (via CSM Worldwide) in 2009, Tatiana held key roles in sales, marketing, and strategic planning at leading automotive suppliers and truck aftermarket service providers, where she contributed to market expansion and operational improvements.

Her expertise is widely recognized for advancing robust, data-driven forecasting practices within the automotive industry.